non fatti, ma artefatti

«I want to share with you something I’ve learned. I’ll draw it on the blackboard behind me so you can follow more easily [draws a vertical line on the blackboard]. This is the G-I axis: good fortune-ill fortune. Death and terrible poverty, sickness down here—great prosperity, wonderful health up there. Your average state of affairs here in the middle [points to bottom, top, and middle of line respectively].

This is the B-E axis. B for beginning, E for entropy. Okay. Not every story has that very simple, very pretty shape that even a computer can understand [draws horizontal line extending from middle of G-I axis].

Now let me give you a marketing tip. The people who can afford to buy books and magazines and go to the movies don’t like to hear about people who are poor or sick, so start your story up here [indicates top of the G-I axis]. You will see this story over and over again. People love it, and it is not copyrighted. The story is “Man in Hole,” but the story needn’t be about a man or a hole. It’s: somebody gets into trouble, gets out of it again [draws line A]. It is not accidental that the line ends up higher than where it began. This is encouraging to readers.

Another is called “Boy Meets Girl,” but this needn’t be about a boy meeting a girl [begins drawing line B]. It’s: somebody, an ordinary person, on a day like any other day, comes across something perfectly wonderful: “Oh boy, this is my lucky day!” … [drawing line downward]. “Shit!” … [drawing line back up again]. And gets back up again»

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